reveals why a heartfelt desire to be of service to others is the determining factor for success, when launching any business as a self-employed entrepreneur. Service, Durfee has learned, is the beating heart and motivating engine of every enterprise. “Helping people is very addictive,” he says. “I love the feeling of warmth and happiness I get from lending a hand in ways both large and small.”

 Supporting that rewarding feeling are Durfee’s eight steps, a platform of motivational and business tools that together create a goal-focused life, one capable of attaining ambitious results. From establishing a positive mental attitude (PMA) habit; to creating a support network; to protecting your time; and leaping into action as a learning experience, Durfee offers the foundational tools to launch any enterprise and keep it growing in an optimal way.